What most aspiring marketers will unwittingly do, is sabotage their own entrepreneurial success. Who or why first of all, would intentionally do that. What many will do when starting out, is pay little attention on the lifeline of their venture, which is having an effective marketing plan for their business. They also fail to work on human development, to become a better functioning person, as that’s the engine that drives their freedom.
The intent may be there, as they’re running ads on the Internet to their sales funnel, which may be pulling in leads or customers. They’re also regularly contributing content to their blog, this to become perceived as an expert in their industry. Their focus however is scattered, as what’s lacking is a fundamental plan to guide their prospects.
They’re doing the majority of the marketing process properly, so how then are they sabotaging their success. The entire marketing plan needs to be completely air and water tight, otherwise the land sharks will attack.
What Many Fail To Develop Is A Marketing Plan
What a plan on paper does, is completely focuses all of your efforts, which allows you to maximize the most of your marketing budget.
What’s easy and common however, is many will continue their online marketing without one. What a marketing plan allows for, is having a disciplined strategic method of attack, especially when things go wrong.
Yet, most will proceed haphazardly, or their original plan becomes altered or ignored, once things go wrong. Then they jump on the next new “shiny object.”
The key becomes making the most of your marketing efforts and budget. What’s needed is a daily plan, as well as a short and long term plan.
Your Goals Need To Be Written Down
What successful business owners will do, is take the time to write down their goals and objectives. This on what they’re wanting to achieve, along with every marketing activity that they do. It may appear mundane, but it’s necessary.
What’s known is that those who put their goals into writing, essentially making it a commitment, have a higher success rate, than those who don’t. There’s no way to develop a plan, unless there are concrete objectives.
What’s needed, is a clear concise vision to follow, a target to aim for, and the commitment and discipline to follow through.
There’s no possible way of knowing what type or how much marketing is needed, if you have no idea what you’re aiming for.
A Limited “Short Term” Attitude
Most who don’t succeed are reactive in nature, while on the surface it appears that they’re doing plenty of the right things. Where they fail, is not being consistent or doing it long enough, to make an impact.
What running a few ads on Facebook for instance, and then giving up when there’s no immediate results, is worse than doing nothing at all. The reason being, if you do nothing it doesn’t cost you any money, while giving up too soon becomes expensive.
What’s known for certain, is that it takes anywhere between 3 to 10 exposures of a marketing message, for the average consumer to take some type of action.
It’s entirely possible that your intended audience, was just starting to take notice of you, right when you decided to stop.
You Don’t Know Your Unique Selling Proposition (USP)
What’s thought to be one of the worst ways that business owners will sabotage their marketing efforts, this without even realizing it, is by not having an Unique Selling Proposition (USP).
The greatest marketing plan in the world won’t be effective, if there’s no clearly defined reason why someone should buy your product or service, this instead of all the other similar products that are available to them on the market.
So if you haven’t figured out an angle why your product is better, more unique than your competition, or have found a better way of communicating this in everything you do, you can market to your hearts content, but you’ll be wasting your time and money
Ways To Stop Sabotaging Your Marketing Efforts
• Always develop a marketing plan, which should be your number one priority, this on a daily, weekly, monthly, and yearly basis
• Write down at least one objective, that states what results you want in your business over the next 12 months. Write down one objective, for every marketing activity that you undertake, stating the results you want
• Stay on course, this by checking your progress towards your objectives, this once every several months, while giving your plan at least 9 to 12 months for it to work
• Know what your Unique Selling Proposition is , and make sure that it’s presented in a clear concise way, this in everything you do
• Never attempt to be “everything to everyone.” Just focus on a few specific benefits, along with a specific audience to begin
• Keep track all of your marketing activities, this so you’ll know exactly what’s working, and what’s not working at the moment
• Never rely on just one marketing activity. Use several proven marketing and traffic techniques and methods, this to reach more segments of people
• Develop a system, which helps you keep track of all your marketing activities, this daily and every month, which helps you plan for the ones that work
• Create a realistic budget, this based on a percentage of your projected revenue, or how much you have available for marketing, and then stick to it. Marketing is a calculated investment for your business. You need to make progress, while also being able to financially support it
• Understand your environment, which includes the economy, your competition, the nuances of your particular industry, the situation your prospects are in. This will help you tailor an effective plan, to overcome obstacles and take advantage of opportunities
What’s needed is following a specific guideline, which gives your business a greater chance of success. What all these activities does, is combines to make a better marketing plan, for any business to succeed.