One of the biggest expenses for any business or marketer is the need to outsource for a copywriter, someone who’s capable of writing captivating sales copy for their product, service, or concern.
Fortunately, with the use and resources of what the Internet offers, you’re now able to write this riveting copy yourself. What’s described are the most focused and concise of these strategies that you’ll need, which will effectively place your readers on active high red alert, ready to pounce on taking action.
These are the proven techniques of writing which you can also apply to any type of copy, where you’re wanting to kidnap your reader, and then trance them into doing whatever you want them to.
This action could be submitting their email for further information or instruction, signing up for a newsletter, or proceeding to purchase your product or service with credit card in hand.
Make sure that you use these advantage cues on your sales page, email promotions, sales letters, and any other marketing material where you need to reach and motivate your reader.
Creating An Awe Inspiring Strong Headline
What your headline does is it screams out and precisely describes what you’re all about. It will immediately make or break your copy, article, or any written material. It’s the first and immediate words, passage, introduction that your reader sees. So hook them good.
These first few words are required to be ironclad amazing to compel them, draw them in, paralyze them, so that they’ll continue to read the remainder of your copy.
Begin by collecting and saving samples of the headlines which captures your interest the most. The ones which will shock your attention, a blindside hit, and then base your headlines on a similar model by developing your own compelling headlines.
Make Your Subheadings Stand Out
Whenever people decide to read anything online, what they’ll tend to do is skim copy, this because of a short memory span or time restraints.
So having effective subheadings which prominently stands out, by either making the font “bold” or a different color, makes it a much stronger subject case to whatever your offering.
What you want to do is describe the biggest benefit which is the most compelling in your subhead, forcing the reader to read further ahead. Make sure the words have the same effect and gravitational pull that your headline has.
Make Your Copy Easy To Read
Similar to using subheadings, make sure that you also include a bit of white space, bullet lists, along with descriptive graphics which are relevant to the copy.
Doing so will effectively break up your copy, making it a lot easier for your readers to read. Also make sure that your sentences and paragraphs are short, giving them mind breaks in the reading process.
Make Sure That You Turn All Of Your Features Into Benefits
Beginning with a blank canvas, start writing down as many of the features that you can on whatever your offering. Brainstorm to come up with as many features as possible. Then, when writing your copy, turn each of these features into a benefit, turn a problem into a solution.
For instance, one of your features might be, “You offer 4 webinars a month.” So the benefit you can write is something like, “You’ll receive one personal “hands-on” webinar consultation every week, so we can keep in touch, and you can stay on track with your goals.”
Always Give The “Sizzle” First
Unlike some informercials out there, what you don’t want is anyone to read until the very end of your copy to find out what your best or greatest asset is. Not knowing what the features and benefits of what your offering are until then.
Make sure that you reveal immediately to your reader, up front, what your most compelling advantage is, first, at the very beginning, and then proceed to describe the benefits throughout the copy.
Always Use “You” And Never “I”
When you’re creating your sparkling new copy, write as though you’re having a direct conversation with your potential customer or client, face to face. Keep your copy in a conversational mode at all times which will engage the reader. Make it feel like you’re talking directly to them.
So instead of saying “I will teach…” write, “You will learn…”. Always make it about them by constantly answering the question that’s most likely on the readers mind, which is usually, “What’s in it for me?”
Make Sure That You Include Testimonials
Scatter these testimonials throughout your copy, as what including them does it it increases credibility, so make sure that they’re real, or at the very least believable. Readers could smell the fake ones a mile away.
If you’re offering a brand new product or service, use testimonials from your previous offerings, and let them know exactly which product or service the testimonials are from, this to avoid any confusion.
For the most effective testimonials, always include the person’s name and website, or city if available. If possible, also include a photo to increase further credibility.
Give A Clear Concise “Call To Action”
Make sure that you tell your reader exactly what you’re wanting them to do. If it’s submitting their email address, always state, “Enter Your Best Email Address Here.” If you’re wanting them to buy your product, then prominently display, “Click Here To Buy.”
If your sales copy happens to be long, then periodically tell your reader what call to action that you’re want them to do, and then scatter these requests at regular intervals throughout the copy.
Make Sure That You Proofread… Again
Make sure that someone else reads your final draft before you submit it to the Internet. People will make a buying decision or continue to read based on good flowing grammar and correct spelling.
So make it a point to get your virtual assistant, spouse or partner, to review and reread your copy before you publish it, before you send it off into the marketplace.
Once you follow these steps, it sets you closer to you engaging your reader, and then enticing them to do whatever you’re asking them to.