The proof is in, that those who use their mobile devices while they perform some type of search, are the most ready to buy as you can find. What they’re doing is taking direct action from the local mobile search engine result pages, this by making in-store visits, or by immediately calling these businesses near them to get more information.
But the majority of the physical street retailers along with the local merchants and services providers, are continuing to miss out on these search opportunities from the mobile users ready …
In a few short years, it’s expected that there will be more mobile device users than there will be desktop users, which isn’t really a surprise. So the early entry marketers who are getting in now are capitalizing on the expected “Gold Rush” before the masses flood the market.