When it comes to better search engine optimization (SEO), what can become frustrating is tracking and analyzing your keyword rankings on the search results. But once you see them perform better, this for the certain targeted phrases of the so called “Money Keywords,” then you know you’re on the right track.
But what usually occurs is that these keywords will appear, and then suddenly disappear in a virtual ranking blackhole. Often, we can get caught spending too much time attempting to analyze these ranking results.
Some of the more detailed keyword reports, the extended customized ones from certain third party services, will go beyond giving you more than just the phrases that rank.
What they’re not telling you is the entire story however, this especially if you’re willing to read between the lines on what the keywords are revealing.
The Dominant Message Of Your Theme
You’ll often rank high for odd keyword phrases, which indicates how the search engines interprets what the theme of your site is, or what your most dominant relevant content concepts are.
If there’s a strong ratio of certain keyword ranking phrases which are based around a certain theme, that’s an indicator of the particular topics where your site is most visited, or deemed relevant on.
If there happens to be a common subject or theme among dozens of other keywords, what they represent are potential opportunities along with exposing areas of weakness.
When it comes to opportunity, if the subject happens to be strong and it’s a vital theme of the site, you can then focus on other signals around that.
You can do so by creating additional content and links to strengthen the perception of having authority on that topic, then the keywords should strengthen its position.
Authority To Rank Higher
If you have a top ranking site in your niche, there’s also the value of perceived perception. Having strong search engine rankings surrounding a particular theme, can usually help influence others when it comes to your authority.
This can also be extended to the media outreach sources such as social media, press releases, or print. You can offer promotions which encourages visitors to search for a prominent keyword that you rank for, then capitalize on its importance.
The scope when it comes to your ranking phrases can also expose a weakness when it comes to relevance. If you’re not ranking that well for a major theme connected to your site, then you might need to consider developing more concise signals.
Providing Better Content
One of the most obvious clues when looking at your keyword ranking report is where you can focus your efforts, this when it comes to content creation.
What concise content does is it supports the existing relevance, while enhancing authority where the purpose is lacking. It also helps in indicating where a readers experience might be incomplete.
Whenever a search engine ranks a site for a keyword phrase, it’s the result of multiple factors both on and off page, which are weighed.
This is to determine which particular page should be served first to users once they input their particular keyword query.
Search engines aren’t perfect however, as at times, a certain page which ranks for a particular keyword isn’t always the best or the most appropriate result. A page that ranks for a particular phrase, doesn’t serve the users intent.
Once you examine your keyword rankings when it comes to these situations, you’ll then have the opportunity to rewrite better content on these pages which expands it further, providing for a more concise comprehensive page, which ranks it even higher.
Know Your Competition
You should also be studying your keyword rankings to determine who your new or existing competitors are, along with any new strategies that are used in SEO.
What most marketers will do is isolate a core group of competition, those who are bidding or attempting to rank on the same phrases. These are the one’s which may appear together in the search engine results.
Beyond that, what performing an expanded analysis of keyword rankings reveals are new sites, or they may be utilizing different tactics that can be learned yourself.
A new site which becomes competition may have different content, structure, or optimization tactics which can possibly be implemented on your site. They may also have successful off-site marketing campaigns as well.
While you may be constantly focusing on who’s ranking alongside you on your targeted keywords, evaluating long-tail phrases or queries, the ones which generally gets less attention, may potentially reveal new information that may prove to be useful.
When evaluating the entire scope of the keyword rankings, doing so can reveal the sites which aren’t that competitive, and may offer potential partnerships or affiliation.
To Perform Better SEO
A site that happens to rank below you, while not targeting your same customers could potentially be a good site to work with, or just link to.
What linking to noncompetitive but similarly relevant sites does is they’ll enhance the comprehensiveness of your content, while sending additional signals of importance to the search engines.
Once filtering these keyword reports into smaller sections, these phrases can prove useful while helping to quiet down the noise. It also helps everyone to read things that they need to know.
It becomes worthy of examining and then considering the implications of all the ranking phrases, this at least occasionally. There are clues within these reports which can be utilized to strategically develop competitive analysis.
There’s subtext when it comes to these advanced ranking reports, which deserves to be understood, this because they may offer certain suggestions which can spring some new ideas for better ranking.