Why do you blog. Some blog just for the sake of blogging. They get no traffic, no conversions, they make no money. Have you checked your Alexa Rating lately. If your Alexa rank is in the millions, then your blog is just for show since you’re not getting any traffic.
What you’re looking for is that magical formula, this to get free organic traffic to your blog, this without hopefully not paying for it. Try as you might, you’re constantly attempting to get more readership for your fabulous site, but no bothers to read it.
So instead, you decide that your blog is just a hobby, a sideshow. Your blog is beginning to feel like a waste of time and resources. You can’t solve the mystique of ranking higher. This is perhaps the biggest most common problem of the Google era.
The question remains basic yet impossible to answer, as in the quest to get more traffic, the rules are forever changing.
There are thousands of reasons why you’re not any getting traffic, and it begins with an inspection underneath the “hood” of your blog, this to find what’s driving it.
As you extend your efforts to get better ranking, to get more traffic, the major reasons usually falls under a few technical issues that you need to resolve.
You Target The Wrong Keywords
If your blog doesn’t rank well, then ask yourself what you’re attempting to rank for. A blog needs a reason to rank, to attract targeted traffic based on the keywords optimized.
That’s why your “health” website won’t rank for the keyword “find a date.” The reason being that your blog doesn’t contain any “find a date” phrases anywhere in your content.
But your blog might appear on the first page for the keywords “The Benefits Of Kale.” The reason because your content is dedicated to that topic.
So every SEO strategy needs to begin with a keyword strategy, first by determining which keywords you’re wanting to rank for.
So instead of wondering why your blog doesn’t get traffic, begin asking yourself why your blog doesn’t rank for a particular keyword.
Then begin reshaping your blog to focus on your targeted keywords. Begin to target keywords instead of targeting traffic.
Your Blog Isn’t Mobile Friendly
Google’s latest algorithm was focused on mobile optimization, as mobile usage now surpasses desktop usage. There’s most likely a certain percentage of your readers who are searching for your site using mobile.
So if your blog isn’t mobile responsive, then it won’t be listed in the mobile search results. Google explains that your rankings will be higher, if you have mobile friendly pages.
So to satisfy all your potential readers, make sure that it’s mobile friendly. Use Google’s Mobile-Friendly Test to find out whether your blog is mobile optimized or not.
Your Blog Loads Too Slow
Slow loading blogs are lethal. It kills conversions and more importantly the patience of your readers. Everyone wants and expects a fast loading site, especially on mobile.
Your blog needs to load in split seconds. Google for a while has downgraded sites which loads too slow, as their algorithm assesses its speed, this regardless of who’s attempting to access it.
So if it’s slow loading, then find ways to make it quicker, such as getting better hosting for your blog.
Your Blog Has Poor Content
Another reason why you don’t get traffic is because your content sucks and your theme is ugly. Most think that once they create a blog, that they’ll automatically get massive readers.
Realize that you’re a small needle in an enormous virtual haystack. Generating traffic begins with providing compelling content that’s relevant.
So what’s good content. Content that’s fresh and on trend. A blog that’s updated frequently will always outrank a stale boring stagnant blog.
High quality content remains king, and Google will rank you accordingly based on the quality and the consistency of your content.
To Make Your Blog Rank
What’s recommended are lengthy articles such as 1000 words or longer of unique content, for it to have a chance of appearing on Google’s first page.
Make the content as concise and on topic as possible for the reader. Also, if the reader needs to click a tab to get access, or it’s plagued by blinking flashing ads, then improve its eye appeal.
What the search engine “spiders” evaluates is how your targeted keywords are placed on the page of your blog. It’s found that they should appear near the top of the content page and above the fold, this to rank higher.
Along with keyword placement, the “bots” will also consider the quality of the source code, this by grading it’s importance based on how they’re identified, such as the H1 tag.
Strategic Keyword Usage
Don’t expect to rank if you stuff your content with the keywords that you’re wanting to optimize for. Instead, use them sparingly while including other associated keywords.
So if you’re wanting to rank for the keyword “Instantly Lose Belly Fat,” then also blend in semantic variants such as “eating healthy foods” or “exercising to lose fat.”
Have a regular and routine content publishing policy, as there’s a cause and effect relationship between the publication of the content, and how it’s ranked.
The Massive Web
The Internet is completely content driven, so embrace and implement a content marketing strategy, and your natural rankings should improve.
What every blogger wants is to rank higher on the search engines. But like the frustrating enigma that it is, most will never end up in the first page for their targeted keywords.
What everyone wants is to get massive free traffic for their blog. Being able to rank involves numerous protocols, and can be a never ending battle.